Can emotions be harmful free essay sample

Emotions being an instinctive and psychological attitude as distinguished from reasoning, can sometimes become an obstacle in our search for knowledge as it can colour perception, distort logic and inflame language. However, other times, emotions are necessary in our lives to bring up the pent up feelings on the surface, giving us time to self reflect and reason our beliefs maturely and wisely as well as learn from our mistakes. Personally, one instance where emotion was so strong that it completely overrode all of my other ways of knowing occurred in march, 2015 while I was playing a badminton tournament in grade nine at Superior CVI. I had been rigorously practicing badminton everyday for the last two years and putting most of my energy in improving my strength, endurance, strokes and footwork. I entered the tournament with high hopes anticipating that I would easily defeat all my opponents in my matches. However, when I was playing my first match in the tournament, I made several silly mistakes such as constantly hitting the birdie out of the court, having slow footwork and making poor shots. We will write a custom essay sample on Can emotions be harmful? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As a result, I lost my first match of the tournament and became exceptionally overwhelmed by strong sentiments of grief, disappointment and rage. These negative emotions clouded my judgement and completely overpowered my decisions. I felt so disgusted that despite having five more matches to play, I told my badminton coach I was not in a mental state to continue and wanted to quit the tournament. After that, for over a month, I was unable to play badminton again and wanted to relax and enjoy my time with my family members and friends. However, when my emotions settled down and reasoning took over, I started self reflecting and critically analysing my impulsive decision. At that precise moment, I felt that I had made the wrong decision to quit the tournament. I should not have let my powerful emotions overtake my mind to such an extent that they surpassed any other way of knowing and resulted in defeat. Instead, the better option would have been to talk to my friends or my coach so t hat they could have given me feedback on ways to improve for my next game and encouraged me to continue playing my matches. Also, I could have asked for a break to listen to calm music or go for a walk in order to relieve my stress. Another option would have been to take deep breaths and practice mindfulness through the coping skills of meditation and yoga. I should have used my emotions in a positive way to motivate myself, change my strategy as well as make rational decisions and choices with the goal to win my remaining matches. However, I did not explore any of the other perspectives in this situation and let my judgement become warped by my emotions. This dreadful experience allowed me to realize and learn that emotions are absolutely necessary in everyone’s life, but they can easily distort thinking and logic. On the contrary, it is crucial to acknowledge emotions and recognize how they are influencing our decisions negatively. The most important part is to connect emot ions to other ways of knowing such as reason, intuition and language so that they can successfully complement our choices. Using only one way of knowing (emotions) to totally influence our decisions is not always the right choice and it may lead to disastrous consequences. As Aristotle has mentioned through the quote, â€Å"Anyone can be angry – that is easy. But to be angry with the right person to the right degree, at the right time, for the right purpose and in the right way – that is not easy,† it is important to reflect our emotions such as anger towards others, but it is essential to do it in an appropriate and rational way to prevent emotions from overtaking any other ways of knowing.Recognizing the impact of emotions, I started playing badminton again in grade ten and practiced even harder to improve my strokes. Following this, in march, I decided to play again in the badminton tournament with an improved mindset and better control upon my sentiments. On the day of the tournament, I lost my second match but did not give up or let my emotions control my actions. Instead, I worked even harder, changed my badminton strategy to suit my needs, and ended up winning the tournament. From these contrasting experiences, I gained insight on how people need to be clever about their emotions, manage them, and express them in the right way to guide their thinking and behavior as well as to achieve goals. Retrospectively, I know that oftentimes people reflect their emotions in a way which does harm to others and themselves, but it is wise to learn from these experiences and mistakes in order to use emotions in a positive manner. Hence, my experiences at the badminton tournaments in Superior CVI allowed me to learn that emotions can only generate knowledge if they are used in accordance with other ways of knowing and if they are managed and expressed in the proper way.

How water uptake of a plant is affected by the number of leaves Essays

How water uptake of a plant is affected by the number of leaves Essays How water uptake of a plant is affected by the number of leaves Essay How water uptake of a plant is affected by the number of leaves Essay I will investigate how the water uptake of a plant is affected by the number of leaves using a potometer. To make it a fair test I will ensure that all factors remain constant except for the one that is manipulated. Same: Piece of plant, air pressure, light intensity/wavelength, wind speed and temperature, all done in the same lesson. Different: Leaf area/stomatal density. This is the easiest and most independent variable. For accuracy I will use Vaseline to seal the cuts where I have cut off leaves to stop water from escaping and complete the experiment in one lesson so other factors do not change too much e.g. temperature etc. Safety * Laurel is poisonous so hands should be washed thoroughly afterwards. * Glass is breakable. It should be pulled from the holder, not levered. * Glass should be put on the desk somewhere where it cant roll off. * Secateurs are sharp so care should be taken not to cut fingers. Equipment I will use a potometer. This will be connected to a plant at the top and a beaker of water at the bottom. The removal of the leaves will be done with secateurs and cut will be sealed with Vaseline. N.B. I am measuring the uptake of water not actual transpiration (water loss) because it is much easier. Measuring water loss is very difficult and requires specialist equipment. Water is lost through stomata on the underside of the leaves. Diagram of Equipment Factors that affect transpiration: There are many factors that I can change: * Temperature * Relative humidity * Light intensity * Light wavelength * Leaf area/ stomatal density* * Air pressure * Wind speed *This is the one we will change because it is the easiest most independent variable and there is a big enough change to measure as leaves are cut off. Hypothesis-leaf area affects transpiration. Predictions- 1. The plant will take up most H2O with all the leaves on. 2. When the plant has half the leaves it started with it will take up half the H2O. 3. Even with all the leaves off there will still be 10% water loss (from research*). RESEARCH: Quote from Green, Stout and Taylor biology book: Stomata: by evaporation of water from cells and diffusion of the water vapour through stomata, the pores found in the epidermis of leaves and green stems (about 90 %*). *90% of water is lost through the leaves (through stomata (pores on the underside of the leaves)). The other 10% is through lenticels. The rest of the plant (not the leaves) is not 100% waterproof. This justifies my prediction. As leaves are taken off there will be fewer stomata for water to escape through so I would expect there to be less water loss and therefore less water take-up. So leaf area is a good choice because of the stomata. Through preliminary work (below) I found there to be 75 stomata per mm2. This is a large area for water to escape through so cutting leaves off should have a large effect on the readings. I measured this by painting nail varnish on the leaves taking it off and counting the stomata under a microscope. This is described in greater detail in the preliminary work below. Accuracy * I will take a plant with enough leaves on so I can get 6 -10 different readings i.e. six leaves or sets of leaves removed. * I will take the readings for each number of leaves 5 -10 times and take a mean from the readings which will increase reliability and accuracy. * When taking readings I will wait for three consecutive readings that are similar/the same i.e. +/- 1mm from each other. * The readings will be taken at eye-level with the meniscus to ensure accuracy by reducing parallax error. * I will do one minute trials i.e. measure how far the meniscus travels in one minute. * The equipment is reliable to +/- 1mm. PRELIMINARY WORK Stomatal Densities A thin layer of clear nail varnish (about 1 cm2 area) is painted on the upper and lower surfaces of a leaf. This leaf is left to dry. Using a pair of fine forceps the film of varnish is peeled off. This is placed onto a drop of water on a clean slide, covered with a cover slip and examined under a microscope on high power. The number of stomata that can be seen is counted. Results Upper surface= 0 stomata Lower surface= 15 stomata You can then work out the number of stomata in 1mm2. The actual diameter of the field of view can be read from the foot of the microscope-0.5mm, so the radius is 0.25mm. From this you can calculate the area you are looking at (?r2). (1/the area of your field of view x number of stomata) Radius of microscope ?x0.252=0.196 area of microscope 0.196 goes into 1mm 5 times 155=75 stomata per 1mm2 This is a large area for water to be lost through, so I would expect that cutting leaves off will have a dramatic effect on water uptake as the leaf area will be greatly affected. GCSE BIOLOGY COURSEWORK: Obtaining Safety I took into consideration many safety points when obtaining the evidence: * The glassware can be broken easily glass should be pulled from the holder not levered. * Laurel is poisonous hands should be washed after handling it. * Secateurs are sharp you should be careful not to cut yourself, especially when cutting the plant underwater. I also made sure I took accurate readings by: * Labelling plastic bags before leaves were put in so they did not get mixed up. * Squeezed the air out of the bags to stop the leaves changing shape. * Looking from the level of the meniscus to reduce parallax error readings were taken from the top of the meniscus. * I also waited for three consecutive near-identical readings (+/- 1mm) before recording them to increase accuracy. GCSE BIOLOGY COURSEWORK: Analysis The evidence shows that the fewer leaves the plant has, the less water it takes up. The graph shows strong negative correlation. The less leaf area left, the less water taken up. Conclusion Water is lost through the stomata on the underside of the leaves. There are about 75 stomata per mm2. Quote from Green, Stout and Taylor biology book: Stomata: by evaporation of water from cells and diffusion of the water vapour through stomata, the pores found in the epidermis of leaves and green stems (about 90 %*). *90% of water is lost through the leaves. The other 10% is through lenticels. The rest of the plant (not the leaves) is not 100% waterproof. 60072(total leaf area)/7(number of leaves=8581.714283. So the average leaf area is about 8581.7mm2. The average number of stomata per leaf was 643628.5714. This is a large area for water to be lost through. The results show us that when we remove leaves, less water is lost. This is because there is less stomata for water to be lost through. The top-side of the leaf has no stomata. Diagram of how water is lost through stomata Contours of equal concentration of water molecules; steeper potential gradient=closer contours and faster rate of diffusion. The fastest rate is at the edge of the pores. Water loss and gas exchange is more rapid through a large number of small holes than a small number of large holes with the same total area (edge effect). Water is lost very rapidly through these holes. By cutting leaves off, so there are fewer of these holes, it is bound to have a dramatic effect on the water uptake because such a large amount of water is lost through them. My results confirmed this. The graph shows strong negative correlation. The rate of water loss when leaves are removed changes evenly. I predicted: 1. Plant will take up most H2O with all leaves on. 2. When the plant has half the leaves it started with it will take up half the H2O. 3. Even with all leaves off, 10% of water will be lost /taken up (GST). The graph shows us that my first prediction was correct. The graph slopes downwards showing that as leaves were removed the water uptake was less. The graph also shows that my second prediction was correct. It did roughly have half the water loss/take-up when there were half the leaves. 6 leaves on plant = 38mm travelled by meniscus in one minute 3 leaves on plant = 18mm travelled by meniscus in one minute 38-18=2.1 This is close to 2 which would have been the result if everything was perfect. However, my third prediction did not turn out to be true. There was less than 1mm3 of water taken up with no leaves. However, this could not have worked properly (explained in more detail in evaluation). GCSE BIOLOGY COURSEWORK: Evaluation The procedure was reliable once set up. The setting up was the most difficult part. The evidence was accurate. The error bars on the graph were quite close to each other. Sometimes each reading was identical each time for the number of leaves. As long as the calculations were done correctly the final data is accurate. One problem though was air bubbles which would often become trapped by the cut part of the plants stalk. This left less area for water to be taken up so the accuracy would be affected if the bubbles were not removed. The procedure was quite good. It produced consistent results when set up properly. However, it could be improved. One problem was that there were just too many variables, e.g. air pressure, light intensity, wind speed etc. A better experiment would be one that did not have so many variables. Also, the plant is living and there would be a certain amount of shock to it when it was cut apart. A better experiment would be one where it is not cut. The experiment also needed time to get going and the plant needed time to settle down and produce consistent readings. Things that I would change are monitoring air pressure and choosing a time to do the experiment when this is constant. I would do it in a darkened room using an artificial light source which could be monitored. Temperature would also be kept constant and doors and windows would be shut to prevent air turbulence. I would cover the leaves with cling film rather than cut them off. This would reduce stress to the plant and improve t he accuracy of the readings. The evidence was reliable. The error bars were close to each other meaning the readings were (sometimes identical). The reliability though could be affected by the airlocks, other uncontrolled variables and water on the leaves. Care had to be taken to wipe off any water on the leaves. The Vaseline also had to be secure on the tips so no water could escape. You also had to make sure that your eyes were at the level of the meniscus to make accurate readings. Overall, the conclusion is sufficiently supported by the evidence. Mini-plan for second experiment If I did an experiment like this again I would do it a different way. I would measure the water loss by measuring the mass of the plant and water being taken up. Because 1g of water=1cm3 it would be easy to measure the water uptake, and therefore loss. I would take six consistent readings from the balance. This would have greater accuracy than the three readings I took in the previous experiment. Diagram of Apparatus The variables will be the same as in the last experiment but I would try to keep more of them controlled. Air pressure would be monitored. I would do the experiment in a dark room using artificial light as a light source. This would enable me to monitor the light that gets to the plant. This would improve the accuracy. The humidity could also be kept constant in the room as could temperature. Air turbulence would be kept to a minimum by closing all windows and doors and making sure that no one enters while I am doing the experiment. Another problem which I will address from the first experiment is that cutting off the leaves gave the plant shock affecting the readings. To combat this I would cover the leaves with cling film instead of cutting them off. This would cause no distress to the plant so the readings will be more accurate. The plant and apparatus would be weighed first, then I would see how the mass changes as water is sucked from the beaker. The balance would be accurate enough to detect the small weight change. I would wait for the plant to settle down and for the water uptake to become constant. I would perhaps measure the weight change in one minute and repeat six times to increase accuracy. Before I cover the leaves with cling film I will weigh the cling film first. This will stop the weight of the cling film from affecting the readings. This method would be more accurate than the last because the balance is more accurate than judging from a scale as in the last experiment. There would be no errors such as parallax with this experiment and no stress to the plant because of leaves being cut off, making this experiment much more reliable than the original.

Evaluation of the Company's Strategy Coursework

Evaluation of the Company's Strategy - Coursework Example This report assesses the current strategy of the business in the light of the Ansoff Matrix, the BCG Matrix and the SAFS Framework. The discussion also provides pertinent recommendations regarding the development of future business strategy with special focus on emerging markets and the impact of diversification. Table of Contents Executive Summary 2 Introduction 4 Analysis and Critical Evaluation of the Organisation's Strategic Position 5 Analysis of the Organisation's Strategic Direction 6 Ansoff Matrix 6 BCG Matrix 9 SAFS Framework 11 Conclusions and Recommendations 12 List of References 14 Introduction Headquartered in Hertfordshire, United Kingdom, Tesco PLC stands as one of the country’s premier supermarket retail chains while, maintaining its global standing in the category of top three multinational retailers (Henry 2008: 77). Presently, the extensive operations of the organization serve 14 nations and provide employment to around 520,000 dedicated members of the workf orce, additionally, the global sales of the business amount to a staggering ?72 billion with a reported increase of 5.3% in the group’s pretax profit from the previous year (Tesco PLC Annual Report 2012). Tesco’s evolution as one of the leading supermarket retail chain of the UK has been documented by strategic analysts for the purposes of assessing the progress of the public limited company in a dynamic and highly competitive business environment. Over the years, Tesco PLC’s adaptation to the changing economic conditions has been marked the initiation and implementation of various strategies. As stated by Hensmans, Johnson and Yip (2013: 5) to ensure that an organization’s future plans yield successfully or desired results, a business must modify or advance its strategic framework in a manner that is compatible with the extent of change in the environment in which its operates, as a failure to abide by this rationale may lead to the creation of a â€Å" strategic drift†. Assessing the strategic planning and implementation of Tesco PLC Hensmans, Johnson and Yip (2013: 5) comment that the organization’s process of continuous change did not surface within a specific timeframe; it was in fact a gradual and ongoing process which was characterized by Tesco PLC’s entrance into the non-food market after building a strong presence in the foods category. Additionally, establishment of appropriate distribution channels and development of the company’s supply chain also comprised of this effort of modification to effectively address the market dynamics (Hensmans, Johnson and Yip 2013: 5). The preceding discussion postulates that strategic planning and implementation is a comprehensive concept that must be examined through a multidimensional perspective. In the light of this understanding this report presents an analysis and evaluation of the existing strategy of Tesco PLC by incorporating the assistance of pertinent tools and techniques of strategic management. In conclusion the report also presents recommendations to the Board of Directors to assist the development of future business’ strategy. Analysis and Critical Evaluation of the Organisation's Strategic Position The critical analysis and evaluation of Tesco PLC can be conducted effectively by integrating the factors which exist in the

European Monetary Union Assignment Example | Topics and Well Written Essays - 1000 words

European Monetary Union - Assignment Example In a sense, inefficient exchange of goods, because of price stability is hence discouraged and efficient economic transactions are thus promoted. With all the obvious constancy in prices, it's not all peaches and roses for an optimum currency area. One drawback is that member nation doesn't have the prerogative to pursue its own independent growth and stabilization policies when faced with economic mishaps that might require particular policy measures. Expansionary fiscal and monetary policies can address uptight circumstances of one nation in its desperate call, but another nation may require what is otherwise. Participating economies do not at all face similar problems more so granted with the same solutions at the same time. In a way, interregional and international differences are issues still too difficult to mitigate since business cycles that reflect upon the economy are diverse. By default, Europe with all the technicalities displays behavior apart from the optimal currency area criteria it requires since Euroland falls short of procedural adjustments that can offset exchange rate fluctuations given differential econo mic situations (Gobetti 1999). Essentially, this partial overview of the system of integration is the "glorified straitjacket" the European Union tried to squeeze into. It was in 1979 that the European Monetary System was announced with an aim for a superior monetary integration among its members. A single currency creation was then the extreme task to accomplish to which the European Currency Unit was a sound backdrop for its initial stage. Several rudimentary conditions and features were formulated by the EMS in order to exercise a better operation and execution of its activities without striking out of the borders of its general framework. In 1989, there was a call for convergence of economic performance. In its transition to a monetary union, the Maastricht Treaty provided conditions to be met if any nation wished to become a member. Budget deficits not over 3% of GDP; government debts not exceeding 60% of GDP and numerous issues on exchange rates gave birth to the SGP or stability and growth pact under which participating countries would operate. This was restructured in a stricter means in the belief that with respect to a smaller than 3% budg et deficit member countries to keep hold, it will be feasible to conduct expansionary fiscal policy during times of recessions (Salvatore 2001). Monetary policies are then out of the question since its initiative is foregone in monetary unions. Penalties will be imposed to nations that will violate the fiscal indicator. The Maastricht Treaty thus paved the way to a true monetary union and the ultimate goal of a single currency was met. The European Monetary Union was established and the euro was born. The adoption of the euro facilitated a more rapid economic and financial integration of member nations as it eliminated the hassles of converting local currencies to foreign denominations and even reduced cost of borrowing in international financial markets. Cross border transactions were

The Kabsa Dish Essay Example | Topics and Well Written Essays - 750 words

The Kabsa Dish - Essay Example This research will begin with the statement that kabsa belongs to a family of mixed rice food that is mainly consumed in Jordan and Saudi Arabia though believed to be indigenous to Yemen. In Saudi Arabia, this food is considered a national dish. Kabsa is referred to as marchbus in the Gulf countries, but the preparation is the same as in Saudi Arabia. This dish is prepared by mixing different spices, rice, meat, and vegetables. Spices commonly used in kabsa preparation are; black pepper, clove, cardamom, saffron, cinnamon, black lime, bay leaves and nutmeg. The prime taste of this food largely depends on the spices used in its preparation. Lamb, chicken, goat, camel meat or at times beef, fish, and shrimp is the main ingredient that is mixed with the spices. Almonds, pine nuts, onions, and sultanas may be added to the mixture of spices, rice, and meat as flavor supplements. The researcher tells that in Australia he still eats the dish occasionally though not as frequent as in Saudi A rabia. Whenever he sees it in a plate, it reminds him of the wonderful moments they have when eating the kabsa in Saudi Arabia. Sometimes it creates illusions in his mind. The author gets the images of how people laugh while eating the dish in Saudi Arabian hotels. Its aroma reminds him of his neighbors back in Saudi Arabia and the beautiful moments he spent with friends and relatives there. The illusions at other times involve images of the buildings in Saudi Arabia. The kabsa actually makes the author feel very much connected to Saudi Arabia.

The Health Care Provider And Faith Diversity Religion Essay

The Health Care Provider And Faith Diversity Religion Essay I have expanded my cultural experiences by relocating from the Midwest to the Phoenix metropolitan area. The facility where I work offers a fairly mixed spectrum of cultural diversity in an intimate and professional healthcare facility. Since several of my colleagues come from unique cultural backgrounds, I wanted to better understand their perspective on how their ways of life are accepted by or incorporated into todays health care practices. This paper includes interviews that focus on Buddhism, Shintoism, and the Navajo Indian. The first question I posed to Kamm was about the spiritual perspective on healing in the Buddhist way of life. She told me that this comes through an end of suffering through wisdom, acts of compassion, and peace. A person who shows great compassion is able to draw on inner strength to overcome pain. She continued by explaining, At a physical level, that person may suffer from pain, but their mental disposition is calm. His/her mental level is able to subdue the physical pain. Because of that persons mental disposition, the bodys immune system becomes more active to fight the disease. She elaborated further to say that sometimes it also means that a person is at peace in accepting physical pain or death in an optimal way, without suffering from it. A Buddhist prefers a calm and peaceful environment. I asked Kamm about the critical components of healing of a Buddhist. She explained that diet and exercise are critical components of healing or preventing disease. She also added that Buddhists pray and meditate regularly to promote relaxation and healing. If illness does occur, many believe that using the mind can help overcome it. Kamm stated, Everything constantly changes and change is the only constant. If certain events happen, people believe it is because a person has sowed those seeds that caused that event to occur. Kamm elaborated further by saying that following death, Buddhists prefer not to disturb the body for as long a time as possible. The first 49 days following a persons death are very important. It is during that time when many prayers are offered before the new life, reincarnation, begins. Kamm explained that reincarnation occurs over and over and a follower can be reborn as any living thing. Karma is important in reincarnation and is defined as an intentional mental, verbal, or physical action and this is very important to the Buddhist (Sayadaw, 2008). Good karma is based on showing compassion and doing the right thing; this helps determine how a person will be incarnated. If a person generates bad karma by hurting or killing others, negative consequences will occur in this or another lifetime (Karma and rebirth, n.d.). Kamm briefly reminisced when she said, The people cherish ancestry. During a specific time of the year, they take a vacation to go back home to pay respect for the dead. I asked Kamm to define what is important to a Buddhist person when cared for by health care providers with other spiritual beliefs. She explained that if a physician is very knowledgeable but not compassionate, their medicine is not very effective. The basis of trust comes with a commitment, a sense of responsibility, and a genuine sense of concern. She also added that Buddhist physicians treat their patient as if he/she was their own child. My second interviewee, Taki, grew up in Japan. In her early 20s she met her future husband, an American, who was temporarily working there. Following their marriage, she moved with him to the United States. Taki explained that in Japan, Shintoism is another way of life, not a religion. There is a great respect for nature and when Shintoists are close to nature they are close to their kami. Kami are spirits with supernatural powers they worship that are often depicted as a variety of objects in nature such as trees, rocks, and animals (Blanford, 2009). Taki elaborated further to say that there is a strong aspiration for purification in all aspects of their life and this can be observed through their rituals or in their way of thinking. Like Buddhist beliefs, when someone passes away Shintoists believe that the person is reincarnated. Taki explained the spiritual perspective on healing from the Shintoist perspective. Shinto followers are accepting of some of the difficult things that come their way because they believe it is the kamis way of getting their attention. She also told me that though they may seek medical attention at medical facility, they also use other methods for healing such as in the use of herbal remedies. According to Taki, Shinto followers are very accepting of the care they receive but they are more uncomfortable when it comes down to decisions regarding complex treatment. She continued by explaining that because they are very respectful of nature and following a natural path in life, this type of complex treatment goes against their beliefs in following a natural life. They also see the dying process as one goes against their aspiration for purity in life. Taki explained that a critical component on healing includes silent prayer to one of the kami requesting a favor. The Shinto people believe that kami want their people to be happy so they pray for good health, a good life. Taki continued by explaining that they also pray during major life events such as birth, marriage and death. Sometimes they write their prayer on a plaque and leave it at the shrine. She also noted that the Shinto people keep a small shrine in their home where offerings are made to a particular kami. In response to the question regarding what is important to the Shinto follower when cared for by health care providers, Taki explained that often, the Shintoists are advocates of a natural way of healing and typically are not in favor of artificial means to live. Some patients will rely on the doctor and will be very accepting of the results, no matter how serious. My final interview was conducted with Carmen, a Navajo Indian, who has lived her entire life in the Phoenix, Arizona area. Carmen explained that the Navajos also do not have a religion that traditionally worship a god. Their way of life, which stems from their sacred beginnings, serves as their belief system which strives for balance and harmony. Carmen went on to say that Navajos believe they are connected to the land and are relatives to every living thing. Their way of life is full of ceremonial rituals and traditions that connect them to their sacred past. Throughout our life we strive for holistic wellness for which many of our rituals are based, she explained. Carmen believes that illness occurs when a person has an imbalance between body, mind, and spirit. A Navajo healer might be sought out to diagnose this imbalance by interpreting dreams, star gazing, or understanding the vibrations in nature. Following that, a healing ceremony can be planned to assist the mind in healing the body. Carmen went on to tell me that the ceremonies are conducted in their ceremonial attire and include chants, which are a form of prayer. Several days are observed for holiness and the healing process to continue following the healing ceremony. Carmen elaborated on this further to say that during this time the person needs to avoid certain activities, one of which includes bathing. This shows evidence the Navajos seriousness for a deep desire for healing to occur. The Navajo may also use herbs for treatment or seek a medical doctor for some care. Carmen relayed that in the United States, there are hospitals specifically designed to integrate the Native American practice for healing with modern medicine. She happily reported that healing ceremonies are sometimes conducted on public land before any ground breaking for a health facility. A ceremonial hogan, a Native American family dwelling that faces the east, is included in some hospitals to accommodate this way of healing (Hogan: Dine (Navajo), n.d.). Carmen also noted that if a Navajo is hospitalized, Navajo healers are sometimes brought to the patients hospital room. Carmen admitted that the Navajo are often wary of the western medicine practice. She emphasized that they want their doctors to understand their beliefs. The Navajo would like to see more medical facilities consider the Native American way of life as plans for medical facilities are made. Carmen continued explaining that the Navajo find most facilities are too business like and cold which creates stress and anxiety. This often makes it difficult to regain wellness through harmony and balance. Collectively, the people interviewed all had a consistent message for how they value the care provided to them by health care providers whose spiritual beliefs were different from their own. The care they receive needs to align with their values which might include the medical team approach that respects their beliefs, a calm and serene environment, or incorporation of healing practices unique to their ways of life. They do not want healthcare workers to assume that what is important in western medicine is necessarily shared by all peoples. When patients see health care providers let go of their own beliefs, patients feel more comfortable in their care. A sense of trust develops. Patients have greater comfort knowing that their ways of life are understood, respected, and incorporated into their care. All of these efforts promote their healing process. The Christian philosophy of faith and healing often refers to Gods power to heal. Gods will is interpreted by some as being punished for their sins, or as a way to bring a person closer to God because of a lack of faith. Todays belief in healing integrates Gods will through faith with traditional medical practices. God has given people the ability to acquire knowledge and skill to pursue and employ scientific advances to help treat or cure diseases. However, in contrast to other faiths this may not include a belief in the same god or what is important in a persons life. In conclusion, I have learned a lot in gaining a better understanding of the beliefs and values of other cultures. It has significantly increased my awareness to never assume that the care I typically provide is in agreement with the beliefs and wishes of my patient. I am more aware of the importance to first understand my patients beliefs so I can assist in their healing process that respects their culture and best meets their needs.

Women In Corporate America :: essays research papers

The once male dominated, corporate, "white collar" America has seen a phenomenal influx of women within the last thirty years. Although a female lawyer, physician, or CEO is no longer considered a rarity in our times, women still face quite a deal of oppression in comparison to their male counterparts. In retrospect, some professions have always been controlled by women, and men have not made a noticeable advance in these fields. In 1970, finding a female lawyer to represent you would be a difficult task, since less than five percent of the profession were women. Today, that number has risen to almost thirty percent. The percentage of female doctors has almost tripled in the course of thirty years. African Americans have not made such a conspicuous progression within the last fifty years, while women have made a tremendous impact on the corporate world. One may wonder, how did women make these extraordinary advances? For the most part, it is due to the education they receiv e. At the present time young girls are encouraged to enroll in classes dealing with math and science, rather than home economics and typing. As pointed out by Nanette Asimov, in her essay "Fewer Teen Girls Enrolling in Technology Classes", school officials are advocating the necessity of advanced placement, and honor classes for teenage girls, in both the arts and sciences. This support and reassurance than carries over onto college, and finds a permanent fixture in a woman’s life. While women are continuing their success in once exclusively male oriented professions, they are still lacking the respect and equality from their peers, coworkers, and society. The average male lawyer, and doctor make twenty-five percent more money than their female equivalent. Women have always lived with the reputation of being intellectually inferior to, and physically submissive to men. This medieval, ignorant notion is far fetched from the truth. In 1999, high school men and women p osted similar SAT scores, being separated by a only a few points. In addition to posting similar scores on the SAT, the average males score was a mere two-tenths of a point higher than an average females score on the ACT. Even though a woman maybe as qualified as a male for a certain occupation , women receive unwanted harassment, and are under strict scrutiny. A good illustration of this would be the women represented in "Two Women Cadets Leave the Citadel.

Pv Trade War Between the Us and China

Introduction International trade and competitive advantages in the costs of production in China have brought numerous opportunities for China’s exports but also generated challenges due to protectionism from its foreign competitors. Consequently, there have been numerous trade cases against China, including anti-dumping, anti-subsidy, in many economic sectors. The very current trade case involving China is the US accusing Chinese manufacturers of dumping photovoltaic (PV) panels in the US market and the Chinese government unfairly subsidizing its own solar industry.In fact, the US’s trade balances in polysilicon products between both the US and China, and the US and the world significantly deficit while China’s polysilicon cells and modules production has increased dramatically (The Kearney Alliance 2012). This essay claims that, the surge in PV exports does not necessarily mean that the Chinese government has subsidized its PV manufacturers illegally, and Chines e solar manufacturers’ low prices do not necessarily imply they are selling their PV products below the cost of production.Importantly, imposing such significant imports tariff is highly likely to undermine not only the bilateral trade between two countries but also long-term benefits of both countries. First, this essay provides an overview of the US-China PV trade case; then explains why China solar industry has been growing dramatically; and finally it analyses what the consequences might be if the US imposes a countervailing and antidumping tariff on China’s PV. BackgroundOn October 2011, seven US-based PV manufacturers headed by SolarWorld Industries America reported China on a double-anti case to US Department of Commerce (DOC) and US International Trade Organization (ITO). The seven manufacturers, which later formed Coalition for American Solar Manufacturing (CASM), accused China for dumping their PV module products to US market and giving a huge amount of expor t subsidy to this industry which in turn causing severe injuries to US PV manufacturers.Several investigations have been carried out by both DOC and ITC for this issue, as the coalition accused China government providing cash grants, heavily discounted resources, huge loans and credits, tax exemption, incentives and rebate and export grant insurance to the industry. In its final determination held on 10 October 2012, DOC proposed 18. 32 per cent to 249. 96 per cent of anti-dumping and 14. 78 per cent to 15. 97 per cent of countervailing duty.Further actions, including issuing or not issuing anti-dumping and countervailing duty orders, will be made after ITC final determination (US DOC 2012). Photovoltaic industry is a new emerging industry as a response to the threat of energy shortage and environmentally-unfriendly fossil fuel-based energy. Governments issued supportive policies, including giving significant account of subsidy considering higher production cost of this new energy i ndustry compared to that of conventional one.In case of China, the country issued a PV market policy in 2007 that included deployment, investment and research and development supports under the scheme of middle and long term program of renewable energy development set by National Development and Reform Commission (NDRC) targeting the energy of 300MWp by 2010 and 1. 8 GWp by 2020 of PV cells installed (Grau et al. 2011). This policy and its comparative advantage on labors result in excessive growth of China PV industries, making China’s world market share skyrocketing from 1 per cent in 2001, 5 per cent in 2005 to 50 per cent in 2010.In 2012, four of the top five PV producers are Chinese overtaking US manufacturers which occupy 27 per cent in 2006, decreased to 5 per cent in 2010 of the total world share (The Kearney Alliance 2012). Why has China’s PV grown so big so fast? There are a number of reasons why the PV industry in China has experienced tremendous growth withi n a short span of time. For instance, China produced about 1 per cent of the world’s solar cells in 2001, and by 2010 it produced nearly almost half (The Kearney Alliance 2012).The same rate of growth was achieved by Japan and Germany during their PV industry expansion; however the key difference is it took them twice as long (The Kearney Alliance 2012). First, such fast paced growth would not be possible without assistance from the government. The Chinese government has been providing many different kinds of assistance to the manufacturers to promote the growth of the PV industry in China. The government’s policy to boost the industry came in the form of loans, tax credits and grants.Additionally, some of the resources required for manufacturing of PV cells were subsidized or discounted to encourage manufacturers to produce more. In 2011, the Chinese government initiated a ‘Five-Year Plan’ to induce further growth of the PV industry well into the year 201 5. Second, it is estimated that help from the government allowed some Chinese manufacturers of PV cells to have somewhere between 18-30 per cent cost advantage over their US counterparts (The Kearney Alliance 2012).The government alone is not responsible for the cost advantage enjoyed by the Chinese manufacturers; scale and vertical integration, and labour costs constitute significant part of the cost advantage. The scale and vertical integration of some of the top tier Chinese manufacturers means that they gain cost advantages due economy of scale; larger factories can produce at a lower cost, and additionally they tend to own or control majority of the companies in the supply chain as well as distributions outlets thus allowing them to maximize profit from supply, production and distributions.Moreover, labour costs are relative cheap compared to the US, especially for unskilled labour, where China has approximately 80 per cent labour cost advantage over the US counterparts (The Ke arney Alliance 2012). Third, besides the assistance and cost advantages, some, if not all, Chinese manufacturers tend to offer trade credit, where solar power customers can purchase the panels without having to pay upfront and are given 60 days payment window to complete the deal.This provides tremendous financial benefit to the customers, as they will have some time for installation of the panels without paying upfront for the panels thus the cost of downtime during the installation is not born by the customers. Finally, growth of China’s PV industry is also due to the extreme projected growth of domestic demand. In 2010, Chinese domestic demand for solar power was only 3 per cent of the world’s demand, and by the end 2014 this is expected to increase to 26 per cent (EPIA 2011). Is Chinese government providing illegal subsidies? Are Chinese manufacturers dumping their products on the U.S. market? The US government accuses the Chinese government of providing the export subsidies, which according to WTO rules is illegal. However, the Chinese government claims that the subsidies, grants, loans and discounts given to the manufacturers are intended to promote the solar power industry and make it cost competitive with conventional power sources. It is worth noting that it’s not just Chinese government that provides subsidies, the US also provides substantial subsidies to its solar power industry albeit to a slightly lesser extent and lower amount in dollar terms.For instance, the US government does not provide land grants or discounts, and the total stimulus loan/loan guarantee is only US$1. 3 billion compared to US$30 billion from the Chinese government (Goodrich et al. 2011). The US Department of Commerce accuses Chinese manufacturers of dumping PV cells on the US market. According to the WTO (WTO, 2012), dumping occurs when a company exports a good to foreign market at a price less than the price it normally charges in its domestic market. T he US considers Chinese economy as non-market economy, thus the Chinese domestic price of PV cells cannot be determined directly from the Chinese market.Therefore, third or surrogate country needs to be chosen in order to determine the fair value of Chinese PV cells. The U. S Department of Commerce has chosen Thailand from a list of 6 countries as the surrogate country. This is unlikely to reflect an appropriate normal price for the Chinese PV since the costs of PV production in China is normally lower than those in Thailand. Possible consequences Both sides are currently still waiting for ITC's final determination. If an affirmative determination is made in late November that imports of PV cells from China, no matter being assembled into modules or not, leads to US omestic industry being or is threatened to be materially injured, Commerce will issue the Anti-Dumping and Countervailing duties order. Back when the preliminary determinations was announced earlier this year, in which t he DOC assessed countervailing duties ranging at a lower rate, most Chinese manufacturers breached a sight of relief and continue their business in U. S. as before. However, DOC's final determination assessed significant higher countervailing duties at 14. 78 per cent -15. 24 per cent, comparing to its 2. 9 per cent-4. 3 per cent in the preliminary (US DOC 2012), undoubtedly it will have a severe impact on China's manufacturers and global solar industry. As the subject of DOC and ITC's investigation is PV cells that are manufactured in China, Chinese firms could shift manufacture or directly purchase PV cells from other countries to avoid tariffs on modules made of Chinese cells. An ideal location is Taiwan, which is already a robust solar cell manufacturing market. Although it is 8 per cent higher than using its domestic produced cells, cells made in Taiwan still have a 10-22 per cent cost advantage than the ones in the US (Wesoff 2012).Not to mention its relative closeness to Chin a. However, using PV cells from other countries other than the US and assembles into PV modules is not a proper long-term strategy. The US could also initiate another investigation into Chinese PV modules assembled, using other countries' cells. Thus, this is only a transitional strategy for Chinese manufacturers before China's domestic demand for PV products picks up to ameliorate industry's excessive supply situation. On the other hand, the imposition of high countervailing and anti-dumping duties might also affect the U.S. solar industry. In 2011, manufacturing only contributed 24000, or 24 per cent of the total employment in the solar industry (The Solar Foundation 2011). Punitive tariffs against Chinese cells will lead to a price jump on PV cells and modules in the US market, it causes the cost of solar projects in the US to increase and the implementation and demand for solar products to decline, which ultimately transits into lower employment in other sectors in the PV indust ry. The Coalition for Affordable Solar Energy commissioned a study showing that a 50 er cent tariff will indeed boost employment in the cell and module manufacturing sector. However, this tariff jump would also result in a huge decrease in employment from slowing-down discretionary spending by solar buyers and an overall demand decrease in other sectors in the whole PV industry. The net impact on total employment would be 15 per cent -40 per cent decline in the US PV industry compared to its 2010 numbers (Berkman et al. 2012). This means the resurrection of the US cells and module manufacturers is at the cost of the rest and the vast majority of the US PV industry.Another potential outcome is that Chinese manufacturers could retaliate against imposed tariffs. The US currently still has a huge positive net export of polysilicon and PV manufacturing equipment to China. In 2011, China attributed to around 30 per cent of the US total net exports of polysilicon and 60 per cent of PV capi tal equipment (GTM 2012). To protest against imposed tariffs and duties, Chinese manufactures could ramp up their own production of polysilicon or turn to other countries to fill the gap, effectively cutting out the US firms in the solar supply chain.Conclusion In sum, Governments in most industrial countries including the US and China have been promoting clean energy technology in recent years. Among the world’s solar producers, China’s booming renewable energy industry, especially solar industry has dominated world solar markets and challenges American leadership. President Obama affirmed the US’s concern about clean energy technology: ‘†¦to make sure that we win the competition. I don’t want the new breakthrough technologies and the new manufacturing taking place in China and India’ (Morris et al. 012, p1). Meanwhile the subsidy to energy, including solar industry, has been successful in China (rapidly increase its market share of wor ld polysilicon production), the US policy subsidy on clean energy has not brought any expected result, even failure (i. e. bankruptcy of Solyndra–the California solar firm) (Robert et al. 2010). Trying to protect the domestic solar industry by preventing other country’s polysilicon exports is highly unlikely to be a wise and fair policy.In particular, countervailing and anti-dumping duties would result in a significant decline in exports of polysilicon and PV manufacturing equipment to China as well as a fall in employment. Indeed, China could have several ways rather than bring the case to the WTO in responding to the trade barriers imposed by the US, but what the US needs to consider its long term benefit. The competitive price of Chinese solar as a cheap source of clean energy which potentially enhances the US economic growth, creates jobs for Americans and tackles with climate change.ReferenceBerkman, M, Cameron, L ; Chang, J 2012, ‘The employment impacts of proposed tariffs on Chinese manufactured photovoltaic cells and modules’, The Brattle Group, Washington, D. C. viewed 16 September 2012, . EPIA see European Photovoltaic Industry Association. European Photovoltaic Industry Association 2011, ‘Global market outlook for Photovoltaics until 2015’, viewed 12 Oct 2012, http://www. epia. org/index. php? eID=tx_nawsecuredl;u=0;file=fileadmin/EPIA_docs/publications/epia/EPIA-Global-Market-Outlook-for-Photovoltaics-until-2015. pdf;t=1351601058;hash=65fb67c830a17dc3384646f83c30e104Goodrich, A, James, T ; Woodhouse, M 2011, Solar PV manufacturing cost analysis: US competitiveness in a global industry, Stanford University, viewed 25 Oct 2012, ;lt; http://www. nrel. gov/docs/fy12osti/53938. pdf;gt;. Grau, T, Huo M ; Neuhoff, K 2011, ‘Survey of photovoltaic industries and policies in Germany and China’, Climate Policy Initiative, Berlin. GTM 2012, ‘U. S. Solar Energy Trade Assessment 2011: Trade Flows and Dom estic Content for Solar Energy-Related Goods and Services in the United States’, Greentech Media, Washington, D.C. Morris, AC, Nivola, PS ; Schultze, CL 2012, ‘Clean energy: revisiting the challenges of industrial policy’, The Brookings Institution, Washington, DC. Roberts, MJ, Lassiter, JB ; Nanda, R 2010, ‘US Department of Energy & Recovery Act Funding: bridging the â€Å"Valley of Death† ‘, Harvard Business School. The Solar Foundation 2011, ‘Nation Solar Jobs Census 2011’, viewed 12 October 2012, . The Kearney Alliance, 2012, ‘China solar industry and the US anti-dumping/anti-subsidy case’, China Global Trade.USDOC 2012, ‘Fact sheet: Commerce finds dumping and subsidization of crystalline silicon photovoltaic cells, whether or not assembled into modules from the People's Republic of China’, Department of Commerce, The United States of America, viewed 15 October 2012, . Wesoff, E 2012, ‘Breaking n ews: Commerce Dept. Chinese solar panel dumping verdict is now in’, Greentech Media, viewed 17 October 2012, . WTO see World Trade Organisation World Trade Organisation 2012, ‘Anti-dumping, subsidies, safeguards: contingencies, etc’, The World Trade Organisation, viewed 10 October 2012, http://www. wto. org/english/thewto_e/whatis_e/tif_e/agrm8_e. htm

How to Write an Essay Advices from Academic Writers - Paperell.com

How to Write an Essay Advices from Academic Writers How to Write an Essay? If you’re going to make a successful academic career, you should learn how to write a good essay. It will help you to get better results in class learning, on different essay contests, etc. It may take a long time but after days and weeks of efforts, you’ll be able to write persuasive and expository academic papers.After you’ve got a topic of an essay, you need to research it. There are a lot of free websites, knowledge bases, and online resources. You can also find useful information in Media sources and the library of your college.But your teacher may not accept all kinds of sources, so you should find out which of them are acceptable for him or her. Does your teacher require a certain number of sources? Does he or she allow using Wikipedia? Then you should make a list of sources and use appropriate format of citations in your essay.If you’re going to write good essays, you should read works of other respected authors. You can find high-quality academic papers on the Internet, in libraries, etc. While reading those academic papers, you can find answers to the following questions:What claims and ideas the writer makes?Why does the thesis statements sound good and grab attention?What evidence is presented by the author?What are the sources of used evidence?Remember that an essay is not a compilation of information from other sources, it also show your own ideas and research results. So you should make a list of ideas which you’re going to use in your essay.Now you’re ready to develop your thesis statement. Choose 1-3 strongest ideas from your list. Make sure they support your topic and you can prove relevancy of such ideas.The Introduction and the Thesis statement may serve as the beginning of your essay, but you also have to write all other sections. So you need to make a plan and then write the main body of an essay.You should know which number of pages your teacher requires. It may be only a few paragraphs for a sect ion, but sometimes you need to write a much bigger essay. So always ask about requirements.The title and the introduction of your essay should be compelling. It’s better when people really want to read or listen to your essay. Avoid obvious expressions which don’t tell much information to your readers and don’t help you to make a paper more interesting.The size of the Thesis statement and the Introduction depends on the full size of your essay. If you need to write a short academic paper, 3-5 sentences will be enough. If your essay is supposed to be long, the introduction and the thesis statement may be extended to the size of one page.White an appropriate conclusion. It’s not only a summary of your work, it may also ask and answer the following questions:What are the next steps in a research?What questions are not fully answered and should be studied more?How your essay proves your thesis statement and supports it?This part must be closely connected with other parts of an essay. You can also show how all the paragraphs help you to prove ideas described in the Thesis statement.After writing, you have to revise your work. It’s better to wait a few days and read an essay again. You can find many errors that you didn’t notice before. You can also find new ideas and put them into your essay. You have to correct all found mistakes, including grammatical and logical, punctuation and spelling errors.If you consider any words as repetitive, remove those words. Use thesaurus to find synonyms and vary your language. If you don’t know meanings of specific words, check them in a dictionary. It will help you to use those words appropriately.Contractions and abbreviations are not commonly used in academic papers. So you should not use them in your essay. You should also remove information which is not connected with your topic and subject.Revise the connection between parts of your work. All the next paragraphs must be logica lly connected with the previous paragraphs.After revision, read you essay to other people. They can give you advice, tell how to make your essay better and what parts should be rewritten. If nothing helps, you may use essay writing service to proofread your paper or write it from its title or sketch.

Nursing Community Planning, Prioritizing Implementing Healthcare Programs

Nursing Community Planning, Prioritizing Implementing Healthcare Programs In the face of limited financial and manpower resources, nursing practitioners are expected to prioritize health needs in the planning and implementation of healthcare initiatives (Hodges Videto, 2010). Nurses have a key role in planning and implementing healthcare programs by identifying the most immediate needs and increasingly assuming responsibility to plan, manage, control, and assess specific health concerns affecting diverse groups of the population within the community and/or workplace settings (Maurer Smith, 2009).Advertising We will write a custom essay sample on Nursing Community: Planning, Prioritizing Implementing Healthcare Programs specifically for you for only $16.05 $11/page Learn More This essay evaluates specific dimensions related to the prioritization of healthcare needs in the workplace context.  Among the health needs provided in the case scenario, it would be plausible to start planning and implementing healthcare programs dealin g with more severe needs such as hypertension, cancer and respiratory problems. This prioritization is informed by factors such as the previous knowledge on the nature and scope of existing health needs, input from workers through active participation, and resources availed by management to implement healthcare programs (Maurer Smith, 2009). Given the scarcity of financial resources and manpower, it would be plausible to start targeting the primary level of prevention before proceeding to other levels. The primary level of prevention deals with educating the client population about safety and health practices that could be used to prevent the mentioned health challenges. An effective and efficient healthcare program, according to extant literature, should start by informing community members about the dangers of ineffective protection against the health conditions that the program aims to curtail (Maurer Smith, 2009).  The primary level of prevention has several positive implica tions and some negative implications as well. Among the positive implications, it can be argued that this strategy is not only easily applicable to the client population through the use of pamphlets and slide shows, but is also cost effective as it does not require sustained funding or additional human resources. Additionally, it empowers people to take control of their own health needs through the provision of relevant information (Hodges Videto, 2010). A major negative implication of this level of prevention, however, arises from its incapacity to provide early detection and prompt treatment of various health conditions affecting the client population (Maurer Smith, 2009). This implies that the level may not be of much assistance to employees who are already dealing with the condition because treatment interventions are initiated in the secondary level of prevention.   It is important to note that the tertiary level is a higher-level prevention strategy employed after specific health needs or conditions have already resulted in damage to individuals within the population (Maurer Smith, 2009).Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More This level may not fit into the financial and human resource parameters of the textile factory as it involves limiting disability and restoring the affected members to their maximum possible capacities through clinical and rehabilitation means, implying that it is capital and labor intensive (Hodges Videto, 2010).  Nursing professionals need to gather a lot of relevant information and data if they expect to be effective and efficient in prioritizing the needs of their client populations (Hodges Videto, 2010). To effectively prioritize the health needs of the client population in the case scenario, information about the severity of specific health needs, number and age categories of the affected, benefits and drawba cks of specific interventions, material and non-material resources available and the likelihood of the client population to actively participate in the healthcare programs and take charge over their health needs (Hodges Videto, 2010; Maurer Smith, 2009), must be availed to the team involved in the planning and implementation of healthcare programs in the textile factory. References Hodges, B.C., Videto, D.M. (2010). Assessment and planning in health programs (2nd. ed.). Sudbury, MA: Jones Bartlett Learning. Maurer, F.A., Smith, C.M. (2009). Community/public health nursing practice: Health for families and populations (5th ed.). St. Louis, Missouri: Saunders Elsevier.

Chicano Culture Essay Example | Topics and Well Written Essays - 1500 words

Chicano Culture - Essay Example It was the only instrument that was popular among the Chicanos in Texas in the last decade of the nineteenth century. Later on saxophone was also used by the conjuncto groups. The conjuncto style was considered similar to the norteno music which was common in Northern Mexico. Although initially the conjuncto style was popular among the Chicanos working class, it gradually spread to other regions of America and became well known among the non-Chicanos. (Castro, 63) The band concept was like a ritual process in the East Los Angeles and the eastside musicians satisfied the passion for music of the audiences. The eastside sound was formed with adopted genres like â€Å"rhythm and blues, soul, rock, funk, salsa and Mexican traditional forms†. Eastside music was influenced both by American and Mexican cultures. It was more popular among the â€Å"lowrider car clubs, street gangs and high school teens†. (Loza, 95) Narciso Martinez who was born in Mexico but grew up in Texas is known as the one who was gave birth to conjuncto music. He was a professional accordion player and he did his first recording in 1935. As the recording proved to be a huge success, its date is considered as the birth date of conjuncto music. Another popular contemporary accordion player was Santiago Jimenez who did his first recording of songs in 1936. (Castro, 63-64) The success story of the eastside music is of tragedy as musicians like Ritchie Valens who popularized Mexican rock and roll version with hits like Donna died early in a plane crash. Another important person was producer Eddie Davis who recorded eastside groups in the 1960s and 1970s. (Loza, 96) By 1962, eastside music was made popular in nightclubs by Davis and his partner Billy Cardenas. One popular eastside musical group was formed by Salsa brothers who sang Mexican rancheras and boleros in family reunions. (Loza, 96-97) Conjuncto music became more popular among the ballroom dance culture

The Marketing Mix Essay Example | Topics and Well Written Essays - 3000 words

The Marketing Mix - Essay Example But in other instances, the marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis Brassington and Petit (2000) emphasised that marketing includes â€Å"†¦absolutely essential business activities that bring you the products you do want, when you want them, where you want them, but at prices you can afford†¦Ã¢â‚¬  These statements, including â€Å"The marketer has to ensure that the marketing mix meets the customer’s needs and wants,† from Brassington and Petit only means that the customer’s needs and wants shape the way marketing executives and companies in the conceptualisation, presentation and delivery of products and services. One example of this is Nokia. Nokia from Finland have consistently provided cutting edge technology in the mobile phone industry catering mostly to young, mobile urban market aged 18 to 39. Their leading the industry was due to their compact designs and variety of optional services provided for by their phones which at launching, were definitely not available among its competitors. Previously dominated by Motorola, Nokia combined a marketing mix of reasonable price, new product that delivers, as well as accessibility that the young market were looking for which was then not available. In a 2003 marketing campaign, Nokia tied up with DVC Worldwide in the launching of camera phone 3650. Appealing generally to tech and media-savvy teens, Nokia went beyond standard marketing and advertising channels by inserting its brand into the consciousness of dominant young teenager females that actually influence the buying behaviour of other teens (Mucha, 2003). The strategy identified "social leaders" of teen groups that in turn informed DVCX how and where to promote the product hitting restaurants, malls, and even high school parties in order to introduce and demonstrate the camera phones across seven U.S. key areas Atlanta, Boston, Chicago, Detroit, Los Angeles, New York and San Francisco. DVCX president John Palumbo was quoted saying, "We try to find the right places, the right times, the right fit You merge the brand into their lives." The report had also indicated other strategies used for Nokia 3650 of giving "alpha teens" free phones and three months of free service, $50 rebates to people who voluntarily e-mailed camera photos to their friends, so that the campaign reportedly reached 200,000 potential customers, teens walking away with more than 100,000 rebates, 25,000 camera phone pictures snapped at potential customers, 20,000 new e-mail addresses, and a 2,000 contact base of social influencers. Mucha (2003) added that the Nokia teenage girl campaign is a sample of a larger trend called experiential marketing defined by Palumbo as, "marketing programs that involve the target audience with the brand to create an experience. If people remember it, are interested in it, and talk about it, the brand becomes an experience, both physical and emotional," (qtd., Mucha, 2003). Other companies or brands that have launched the same marketing strategy include AT&T, Campbell Soup, Claritin, Apple, Jet Blue, Mini Cooper and Nike which brands were "all designed to involve people" (Palumbo qtd. in Mucha, 2003) and hoped to